ISO,” by Derek Zumsteg makes “Faith“‘s jaunt through the personals look even more nostalgic. The narrator is as spam-writer, who takes a commission to ghost-write an ISO ad in the W4M section. And those are the easy acronyms.

For some reason, I had the hardest time convincing myself that  SOMA meant South of Market Street.  After all, San Francisco is only one of many places where the AACR holds meetings.

But unlike the frustration that made me throw up my hands over “The Chinese Room“, I enjoyed unpacking these letters, because I liked the story so much. It’s full of twists and intrigue. And its telegraphic style (for reasons that date all the way back to the original telegraph) compress its  swift rise to the moral dilemma.

I seem to be turning into a Zumsteg fan.